The Best Free Logo Fonts to Build Your Brand

You’re launching a new business or side hustle, and you want to build a memorable brand. One of the first steps is choosing a logo font that captures your vision and personality. But custom fonts can cost hundreds of dollars, putting them out of reach when you’re just getting started. Don’t worry, there are plenty of free logo font options that will give your brand a stylish and professional look without breaking the bank.

We scoured the web to find the best free logo fonts that check all the boxes: they’re eye-catching, readable, and versatile enough to represent any brand. Whether you’re looking for a script font, a bold sans-serif, or a vintage-inspired typeface, you’ll find free logo fonts here that will make your brand stand out. Build your brand for free with these top logo fonts.

What Makes a Good Logo Font?

A good logo font is simple yet memorable. It should reflect your brand’s personality and convey the right message to your audience.

Simple and Readable

Keep it simple. An overly fancy font will be hard to read and won’t scale well. Stick with basic fonts that are clean and readable at both large and small sizes. Some great options include Arial, Helvetica, Futura, and Gotham.


Choose a font that makes an impression and helps your brand stick in people’s minds. Distinctive fonts with some unique elements work well for logos. However, don’t go overboard with a font that’s too quirky or distracting. You want it to be memorable for the right reasons.

Matches Your Brand Personality

Think about the image you want to project. A lightweight, casual script font conveys a fun, friendly vibe. A bold, blocky font gives a modern and techy feel. A serif font might be a better fit if you want to seem traditional or high-end. The font you choose should align with and strengthen your brand identity.


Make sure any logo font you select looks good at a range of sizes, especially very small and very large. It needs to be readable and have clean lines that won’t become distorted when scaled. Fonts with thicker strokes often scale better than very thin, delicate fonts.

With the perfect logo font that balances simplicity, memorability, and fit with your brand, you’ll have a logo design you can use for years to come. The right font is a foundational choice that’s worth investing the time to get just right.

Top 10 Best Free Logo Fonts for Design

Finding the perfect font for your logo design can be tricky. There are thousands of options out there, so how do you choose? Focus on free fonts that convey the right mood and message for your brand. Here are some of the top picks:


This stylish sans-serif font works great for logos. It’s modern but approachable, with rounded edges that make it friendly. Raleway comes in a variety of weights so you can mix and match for a custom look.


Montserrat is a versatile sans-serif font inspired by old signs in Buenos Aires. It has a geometric, minimalist vibe that’s perfect for tech companies or startups looking for an urban edge. Like Raleway, Montserrat includes many weights to play with.

Open Sans

A clean, neutral font like Open Sans is ideal if you want your logo to appear professional yet friendly. This sans-serif typeface features simple, rounded letterforms and a modest x-height, giving it a highly legible yet stylish appearance. Open Sans works well for any organization aiming to project an image of openness and competence.


With its rounded edges and tall x-height, the Lato font family exudes optimism and approachability. This versatile sans-serif typeface comes in a range of weights so you can create interesting contrast. Lato is a great choice if you want to appear forward-thinking yet trustworthy.


Looking for something a little different? Quicksand is a display sans-serif font with rounded terminals and an offbeat, quirky personality. It’s an ideal choice if you want to portray

creativity, playfulness or an unconventional spirit. Quicksand offers a nice balance of oddity and legibility that really catches the eye.

Using Free Fonts Legally for Commercial Use

While there are many free fonts available online, using them commercially requires a bit more consideration. Some fonts have licenses that only allow personal or non-commercial use, while others place restrictions on modifying or redistributing the font files. Before using a free font in your business logo or promotional materials, double check the font license to ensure it’s legally allowed for commercial use.

Public Domain Fonts

Fonts in the public domain have no copyright and can be used commercially without restriction. Some well-known public domain fonts include Arial, Helvetica, Times New Roman and Georgia. While these are safe to use commercially, their widespread availability means they may not make your brand stand out.

Open Source Fonts

Open source fonts have licenses that specifically allow commercial use, modification and redistribution. They include fonts like Open Sans, Lato, and Montserrat. These are excellent options if you want an attractive, contemporary font to represent your brand. Just be sure to follow any attribution requirements listed in the font license.

Font Licenses

Some free fonts have licenses that allow commercial use but place certain restrictions, like prohibiting modification or redistribution of the font files. Always check the specific license for details. Common licenses that often allow commercial use include:

  • SIL Open Font License (OFL): Permits commercial use and modification but prohibits redistribution of modified files under the same name. Must include license text in documentation.
  • Creative Commons Attribution-NonCommercial (CC BY-NC): Allows commercial use but prohibits modification or redistribution. Must attribute the font creator.

Using free fonts is a great way to create an eye-catching brand identity on a budget. However, taking the time to understand different font licenses will ensure you use them legally and avoid potential legal issues down the road. When in doubt, it’s best to contact the font creator directly to confirm the details of their license.

Tips for Modifying & Stylizing Fonts for Logos

Once you’ve selected a font for your logo, it’s time to start customizing it to suit your brand. Here are some tips to keep in mind:

Adjust the kerning and leading

The kerning refers to the space between letters, while the leading refers to the space between lines of text. Adjusting these can dramatically change the look and feel of your font. Tightening the kerning and leading gives a sleek, modern look, while loosening them makes the text appear more open and casual. Play around to see what you like!

Modify the weight

The weight of a font refers to how thick or thin the letters appear. Many free fonts come in a variety of weights, from ultra-light to black. Choosing a heavier weight will make your logo appear more bold and impactful, while a lighter weight seems more delicate. Mixing and matching different weights of the same font is a simple way to add visual interest.

Change the case

Changing the case of your font—using all uppercase, lowercase or capitalizing the first letter of each word—can create different effects. All caps logos convey strength and professionalism. Lowercase letters seem friendly and approachable. Capitalizing each word strikes a balance between the two. Consider your brand personality to determine which case works best.

Add effects

You can use effects to transform a standard font into something more unique. Apply a stroke, shadow, or outline for a dimensional look. Use embossing or engraving for a chiseled, handcrafted feel. Or add a metallic or neon effect for an ultra-modern, tech-forward style. But don’t overdo it—with effects, less is more!

Consider a custom font

If you want a truly one-of-a-kind logo, hiring a designer to create a custom font may be worth the investment. A custom font tailored to your brand’s visual style and personality will make a bold, memorable statement. When done well, a custom font can become an iconic part of your brand identity.

Free Font Resources for Logo Designers

As a logo designer, having access to high-quality free fonts can save you time and money. Here are some of the best free font resources to build your brand.

Font Squirrel

Font Squirrel is one of the largest free font foundries, with over 2,500 fonts available to download directly. They have a huge selection of fonts suitable for logos like sans serifs, scripts, and display fonts. All fonts are licensed for commercial use.

Google Fonts

Google Fonts is a library of over 1,000 open-source font families you can use for your logo designs. It has a simple API to embed the fonts on your website, and all fonts are licensed under the SIL Open Font License for commercial use. Some recommended logo fonts include Montserrat, Lato, Roboto, and Playfair Display.


DaFont is a popular free font archive with over 20,000 free fonts uploaded by font designers and typographers. The collection includes many stylish logo fonts like Quicksand, Audiowide, Bebas Neue and League Gothic. DaFont requires font authors to allow free commercial use of their fonts, so you can use any fonts from the site in your logo designs.

1001 Free Fonts

As the name suggests, 1001 Free Fonts has over 10,000 free fonts for you to download and use. They have a dedicated section just for logo fonts where you’ll find stylish sans serifs, scripts, and display fonts. All fonts are free for personal and commercial use.

Font Freak

Font Freak focuses on curating high-quality free fonts for designers. They have over 2,000 handpicked fonts that are all free to use for commercial projects. Their logo font category includes stylish options like Futura PT, Brandon Grotesque, and Levi Brush. Font Freak is a great resource for finding free fonts that are perfect for logos.

Using these free font resources, you’ll be able to find stylish and unique fonts to build a memorable brand identity. With so many options available, you can create a custom logo font to perfectly match your brand.


So there you have it, some of the best free logo fonts to help you build your brand’s visual identity. With so many great options out there, you really have no excuse to settle for a boring, generic font. Get creative and choose something with personality that reflects the spirit of your brand. A memorable logo font can go a long way toward making a great first impression and connecting with your target audience. And since they’re free, you have the freedom to experiment. Try out a few different fonts to see what feels like the best fit. With the right logo font, you’ll be well on your way to designing an impactful brand that gets noticed.

Leave a Comment